In recent years, matching apps have drastically changed the way people meet in Japan, and are widely used by both younger and older generations. However, there are significant differences in the apps chosen and the purposes for which they are used, depending on the age and gender of the user. In this article, we will explain in detail the trends in Japanese people’s choice of matching apps from the perspective of age and gender.
20-somethings focus on love life
For users in their 20s, matching apps are used not only for romance, but also for making friends and expanding new contacts. The “love life” type apps are the most popular for this age group, and platforms that offer casual dating are particularly popular. Since they have a strong sense of values, wanting to enjoy romance first rather than marriage, apps that allow them to casually meet people of the opposite sex are in high demand.
Apps that can be used like a social networking service are also attractive to people in their 20s. For example, Pairs is one of the largest matching apps in Japan and features an interface that is easy for beginners to use. Tinder is also popular for its intuitive swipe operation and friend-like feel.
Examples of popular apps for people in their 20s
1. Pairs
One of Japan’s largest matching apps, featuring an interface that is easy for beginners to use.
2. Tinder
Popular among 20-somethings for its intuitive swipe operation and friend-like feel.
Users in their 30s and older are conscious of their marriage activity
Users in their 30s and older are more likely to seek serious encounters with the intention of getting married. For this reason, apps that specialize in marriage activity are popular. For example, Zexy Enmikumi is a marriage activity app provided by Recruit, which offers a highly reliable service with detailed profiles. Similarly, Omiai, as the name suggests, supports marriage-conscious dating.
Strict profile screening by the management and a safe and reliable platform are important for this generation.
Examples of popular apps for over 30s
1. Zexy Enmusubi
A marriage activity app provided by Recruit that supports serious encounters with an eye toward marriage.
2. Omiai
As the name suggests, this app provides marriage-oriented dating.
Safety is important for women
The most important point for female users is safety. For example, it is essential that identity verification is mandatory and that a support system is in place in case of problems. As a concrete example, with has a psychological test function that allows you to have fun while using the service with peace of mind. Marish has a remarriage support function for divorced and single mothers, and is designed with safety in mind.
Examples of popular applications for women
1. with
With a psychological test function supervised by mentalist DaiGo, it can be used safely while having fun.
2. marrish
Features functions to support remarriage for divorced people and single mothers.
Men focus on the ease of meeting and the number of users.
Male users place importance on the number of users and high matching rate in order to increase their chances of meeting someone. For example, Taple is characterized by its ability to connect through hobbies and boasts a large number of members. Pairs also has a large number of female members and a high matching rate. In addition, cost-effectiveness is also important, and apps that offer a wide range of free trials and paid plans that can be expected to produce high results are favored.
Examples of apps popular among men
1. Taple
Features meeting people based on hobbies and has a large number of members.
2. Pairs
Has a large number of female members and is considered to have a high matching rate.
Conclusion
The choice of a matching application differs greatly depending on age and gender: those in their 20s prefer casual applications that focus on love life, while those in their 30s and older seek serious dating opportunities with an eye toward marriage life. In addition, women tend to choose apps based on safety, while men tend to choose apps based on ease of meeting people and number of users.
By choosing an app that suits your purpose and lifestyle, you will be able to find better encounters. Please refer to this article to find the best app for you.
