In Japan, there is a culture of closely examining word-of-mouth and reputation when choosing a dating application. Compared to other countries, Japanese people tend to be particularly careful in gathering information and refer to many sources of information when making their choices. This article details the background and specifics of how Japanese people choose a dating app.
Gathering Information on Review Sites
When Japanese people choose a dating app, the first thing they check is review sites. These sites contain stories and evaluations from users who have actually used the apps, and are considered a highly reliable source of information.
For example, if there are many positive reviews such as “I was able to meet someone” or “I found a serious romantic partner,” the app is more likely to be trusted. On the other hand, if there are noticeable negative reviews such as “too many cherry-picked people” or “too many charges,” the app tends to be shunned. Furthermore, in recent years, an increasing number of sites have compiled ratings in a ranking format. These sites are very convenient for users because they allow them to see at a glance the user base, fee structure, and features of the application.
Check for buzz on SNS
Social networking sites such as Twitter and Instagram are also important sources of information when choosing a dating app, as users’ opinions and reviews flow in real time on these sites, making it easy to see if a particular app is being talked about.
On Twitter, it is common to search for “app name + reputation” or “app name + reviews” to check out what other users have posted. The short post format is ideal for easily identifying the advantages and disadvantages of an app. Instagram also allows users to visually see the experiences and success stories of app users using hashtags such as #dating apps and #dating apps. This allows users to get a concrete image of the app.
Emphasis on referrals from friends and acquaintances
In addition to word of mouth and reputation, Japanese people also place great importance on referrals from friends and acquaintances. Information from trusted people can be even more reliable than online word of mouth.
For example, if a friend tells you that they found a great partner on this app, your trust in the app goes through the roof. It is not uncommon for “which app was good” to become a topic of conversation among peers at the same workplace or school. Such information sharing is an important reference material in app selection.
Why are Japanese people so cautious?
The reason why Japanese people thoroughly check word-of-mouth and reputations is due to their unique culture and values. Because of a strong psychological need to avoid mistakes and failures, when choosing something, they tend to gather thorough information in advance and try to make the best choice. Concern for social reputation also adds to their cautiousness. If they do not get good results from a dating app, they do not want people to think they made the wrong choice.
Key points for managing apps based on how Japanese people choose to use them
Understanding the characteristics of Japanese users and responding accordingly is extremely important for dating app operators. Improving the user experience is essential to increasing positive reviews. In addition, implementing campaigns that encourage users to post reviews is also effective.
In addition, there are ways to increase buzz on social networking sites, such as sharing success stories and working more closely with influencers. Since visual content has a significant impact, especially on Instagram, it is recommended to be active on this platform. Additionally, a referral program can be implemented to encourage referrals from friends and acquaintances, thereby increasing the number of users.
Conclusion
Japanese people have a culture of thoroughly researching word-of-mouth and reputation when choosing a dating application. They make careful decisions by utilizing multiple sources of information, including review sites, SNS, and referrals from friends. Behind this selection process are deeply related to Japan’s unique values and psychology.
By understanding these selection criteria and working to increase reliability, dating app operators will be able to provide apps that are supported by more users.
