While “omiai” has a long history and is widely known as a traditional method of marriage in Japanese culture, its role has changed dramatically in modern society. This section explores how omiai, once a mainstream means of marriage, has changed and what role it plays today.
History and Background of Matchmaking
Omiai has been deeply rooted in Japanese marriage culture as a marriage brokerage system led by family members, relatives, and professionals called matchmakers. In postwar Japan in particular, it played a very important role as an efficient means of finding a marriage partner in an environment where natural encounters through the workplace or local community were rare.
In traditional omiai, matchmakers selected candidates based on the wishes and backgrounds of both families, and conversations and exchanges took place at prestigious venues and ryotei (Japanese-style restaurants) on the premise of marriage. This process typically led to engagement and marriage within a short period of time, and the involvement of the family and the community as a whole was strong, with emphasis placed on harmony among family members rather than individual intentions.
Changes in arranged marriages in modern society
In today’s Japan, the form and purpose of arranged marriages are changing with the diversification of values and changing lifestyles.
Casualization of Matchmaking
In place of traditional formal blind dates, there is an increasing number of services that provide a casual and relaxed atmosphere. Engagement parties and online blind dates using matching applications are particularly popular among the younger generation. Instead of being limited to formal venues, these matchmaking sessions are held face-to-face in relaxing settings such as cafes and parks, and the intervention of matchmakers is decreasing, allowing for more free interaction between individuals. There is also an increase in formats that meet the needs of participants, such as themed events based on hobbies and values.
New Roles Other Than Marriage Purpose
Oiai is not necessarily limited to marriage; it is also being used as a means of cross-cultural exchange and friendship building. For example, in regional cities, matchmaking is being planned as a community event as part of measures to combat population decline and declining birthrates, and exchange events that incorporate Japanese cultural experiences to deepen cross-cultural understanding are also attracting attention.
A new approach for the next generation
Matchmaking services for the next generation are adopting a more flexible and free style. This has lowered the hurdles to marriage activity and made it easier for many people to participate.
Use of Digital Technology
Modern matchmaking has evolved along with the advancement of technology, with an increasing number of mechanisms for efficiency and convenience, such as AI-based matching services and online matchmaking via video calls. Precise compatibility diagnosis based on personality assessment and hobbies and interests is now possible, and online matchmaking is becoming more widespread, allowing people to meet easily even if they are long-distance.
Awareness of gender equality
In the past, matchmaking culture tended to demand traditional roles, especially for women. Today, however, there is a growing awareness of gender equality, and the conditions and process of selecting a marriage partner now incorporate a gender-equal perspective. New approaches are spreading, such as matchmaking that respects women’s careers and self-realization, and providing opportunities for dialogue in which both men and women can freely express their opinions.
The future of matchmaking culture
While omiai has evolved with the times, it is expected to continue to play an important role as part of Japan’s marriage culture. In an aging society, it is expected to serve as a new meeting place for seniors, as an inclusive event for a diverse range of people, and as a bridge between local and international communities.
Omiai is evolving into a flexible and multifaceted platform for bringing people together, not just a means of marriage.
Conclusion
The culture of omiai, while still grounded in its historical context, is taking shape in response to changes in contemporary society. It has become more casual, more versatile, and more accessible to a wider audience through the use of technology. Going forward, omiai will continue to play an important role in connecting diverse people in Japanese society.